PAUL YULL CREATIVE

CREATIVE DIRECTORS:

FOCUS – THE BEAUTY OF CHANGE

The metamorphosis of butterflies. The ideal vehicle, pardon the pun, to dramatize the total transformation of the all-new Ford Focus.

CREATIVE DIRECTORS:

MENTAL HEALTH – THE ELEPHANT IN THE TRANSIT

Ford, in partnership with Time to Change, launched a national awareness campaign with this film featuring the Ford Transit as the ideal space to talk about the taboo subject of men’s mental health.

CREATIVE DIRECTORS:

MUSTANG – DON’T GO QUIETLY

Rage, rage against the dying of the light. Presenting the unapologetic Ford Mustang. The ultimate release from the restraint we have to show in everyday life.

CREATIVE DIRECTORS:

BACKBONE OF BRITAIN CAMPAIGN

An epic ode to the workers of Britain, the work they do, and the vehicles they rely on every day to get the job done. A united force, driving the country forward.

QUATTRO GRIP

Proof you don’t need an engineering degree to explain or understand the inner workings of Audi Quattro - all-wheel drive system.

A6 HUMMINGBIRD

The nifty little bird proved the perfect metaphor for the new Audi A6 Avant’s ultra-lightweight construction, symbolising agility and efficient performance.

THE NEW, MORE FUEL EFFICIENT AUDIS

An extensive campaign to highlight the many benefits of the new Audi range.

A6 BIO-TURBO CLICK

The A6 Bi-Turbo can make 2000 decisions in under a second, (apparently). It took us a bit longer than that to craft these ads and create an app that works with the sound of finger clicks.

A6 BIO-TURBO QUICK TO REACT

A print campaign showing how quick the new A6 can react to different situations.

TT QUATTRO

A print and out of home campaign to raise awareness of the new Audi TT nameplate. 

RS5 PRECISION MADE

Precision engineering is at the heart of every RS model – Audi’s high-performance range. 

NOTHING BEATS BEING AT HOME AT CHRISTMAS

When we realised that many Christmas films have a property at the heart of their story, it seemed a no-brainer to create these eye-catching executions for Rightmove. With 12 in total, they acted as a countdown calendar, with a new one appearing each day in the run up to Christmas. Can you guess which films we're referring to?

WATCH WHAT YOU ACTUALLY WANT TO WATCH

Working with US agency Mischief, (hottest agency in the world right now) we created this campaign to mark the launch of the Tubi streaming platform in the UK. It urges people to stop doing stuff they dislike, simply to look cool on their socials, and enjoy watching stuff they actually want to watch instead. 

With TV, OOH and a heap of social and stunt content, it was a real joy to help get this brand off the ground in the UK.

GET IT RIGHT THIS CHRISTMAS

Whilst at Neverland, we created their first brand campaign for consumer champion, Which?. With seven executions in total, across DOOH and social, it was a joy to bring a campaign to life which empowers people in a world of fake reviews and shrinkflation. 

EXTRA COLD 

A print and out of home campaign introducing an extra cold version of the amber nectar to the UK. 

AQUARIUM

BA celebrate the opening of their very own Terminal 5, the calmest airport in the world.

MAGICAL

The airline showed they love cinema almost as much as flying with this film to support their Rooftop Cinema Sponsorship.

ROAR & SHARP

How to arrive for your meeting on the other side of the pond, ready.

Fly British Airways Club Class.

FLY TO SERVE

BA high dwell OOH campaign which showcases the many ways in which they go above and beyond to serve the world’s travellers.

HEINZ SAYS SORRY

What to do when a malfunction on the production line leads to a customer finding only one bean in the tin for dinner.

CELEBRATING 150 YEARS

Heinz share their 150th anniversary with the periodic table in celebration of the high mineral content of their ketchup, baked beans and tomato soup.

Brave clients deserve brave work. So when Re:Nourish wanted to shake up the soup category that’s what we did with this bold and daring national print & poster campaign to launch the world’s first healthy soup in a heatable bottle.

NAME THE TEAMS

BT Sport’s coverage included four of the biggest competitions in football.

To celebrate, this poster and on-line competition challenged football fans up and down the country to pick out 30 different clubs by identifying their mascot, nickname or crest.

BREXIT

A print and on-line campaign offering readers a unique insight into the potentially catastrophic consequences of leaving the EU.

HAPPY EASTER

A chocolate scented deodorant called Temptation. Happy Easter boys.

FOR THE FOOTBALL

BWIN wanted to celebrate the Euros with a film for genuine football fans.

FINGERPRINT – FEEL THE ROAD

This film uses the heightened sensitivity of the human fingertip to highlight the benefit of Dunlop’s Touch Technology. Tyres designed to give drivers an enhanced feel of the road.

TEETHBRUSH

Apparently, there are people out there whose self-hygiene routine doesn’t include cleaning their teeth. This ad was a reminder to one and all about the benefits of regularly brushing with Signal.

CREATIVE DIRECTORS

FOR THE PASSION OF THE BET

A dramatic new campaign that brought to life Coral’s passion for making a bet as exciting as the sporting moment itself..

EAT IT

Guess what... you can now get Waitrose on Just Eat. To announce this partnership, we came up with a handful of nice ideas, none of which as simple as using their logos to tell people what to do...

5 STAR FOOD FROZEN

A campaign highlighting the range and quality of Birdseye frozen foods.

SIMPLY TIMELESS

To celebrate 66 years of the Dove beauty bar, and it's place in the foundation of beauty regimes for millions of women the world over, we created a TVC that celebrates the bar's iconic status. Sure trends come and go, but the beauty bar is an icon, a beauty staple, and will be for many years to come.

DULL & BORING

Driving the Jaguar F-TYPE R coupe can transform even the most mundane journeys. To demonstrate, we offered residents living in towns named Dull and Boring the opportunity to take it for a spin.

SPREAD THE GOODNESS OF THE OLIVE TREE EVERYDAY

A campaign for the launch of a spreadable Bertolli. A brand synonymous with olive oil goodness and the virtues of a healthy Mediterranean diet.

LIFE IS CALLING 

Two executions in a global print and out of home campaign to spread the word about Levi’s new brand positioning.

PICTURE IT, BEFORE YOU PAINT IT

A simple product demonstration seemed the ideal way to promote a new app that allows DIYers to visualize their rooms before they paint them.

PLANETS

A global poster campaign celebrating the 40th anniversary of man walking on the moon. An inspirational reminder to us all to keep walking.

FRUIT SPRING

A campaign to launch Robinsons Fruit Spring, a refreshing combination of fruit juice and spring water to put a spring in your step.